Bowling Business Models
In recent years the bowling industry has experienced a bit of a renaissance. Trends for new center development have moved away from traditional bowling centers toward a variety of new center concepts focused on the total entertainment experience. These new center concepts include Family Entertainment Centers, Boutique Bowling Centers and Hybrid Centers. A knowledgeable Brunswick representative will help you identify the type of center that is most appropriate for your market.
Traditional bowling centers are primarily focused on bowling and include a limited number of entertainment venues,typically featuring a game room and billiards area, pro shop and bar. Beverages play a strong role at traditional bowling centers and the food is usually limited to snack bar offerings.
Family Entertainment Centers (FECs) are designed to provide entertainment in the form of bowling and various other venues. These venues may include arcades, laser tag, go karts, bumper cars and party rooms in addition to the venues found at traditional bowling centers. The food offering at FECs is enhanced to match the atmosphere and beverage service plays a strong role. Typical options include
snack bar, food court and branded concepts.
Boutique centers are focused primarily on entertainment and socialization with full service, upscale food and beverage offerings. Bowling is the primary form of entertainment, but is a smaller component of the business and is set in a contemporary, social atmosphere. Boutique centers offer ancillary entertainment options such as live music, billiards, virtual/cyber gaming, and bocce as additional sources of revenue.Hybrid centers are designed using the FEC and Boutique bowling center concepts in the same venue, with a combined focus on bowling, games, a multitude of entertainment venues, and upscale food and beverage offerings. An ultra-modern VIP bowling area is typically available for groups and private parties in Hybrid centers.
Create more diverse profit opportunities with the name that built the game. OASIS has played an integral role in making the bowling industry what it is today: the world's leading recreational sport – with revenues now reaching
OASIS and its consultants have continued to grow new center profitability by developing complementary opportunities through additional entertainment activities and customer conveniences
n Billiards and Coin-Operated Games
n Virtual Bowling, Virtual Amusement and Laser Tag
n Children's Activity Centers
n Theaters and Party Rooms
n Internet Café, Juice Bar, Restaurant or Snack Bar
n Table Tennis and Volleyball
n Mini-Golf, Go-Karts (Indoor/Outdoor), and Bumper Cars
n Extreme Skate Park
n Rock Climbing Wall
n Indoor/Outdoor Waterparks